
Trusted Odoo Partner for Wholesale & Retail Since 2012
Combining deep industry expertise with robust engineering, we build Odoo solutions that scale with large catalogs, complex logistics, and high-volume wholesale operations.
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Typical Challenges Faced by Wholesale & Retail Companies:
Wholesalers and retailers face a demanding mix of high order volume, fragmented data, and the need for real-time operational accuracy. Below are the most common pain points our clients bring to us:
📦 Product Catalog & PIM Management
Suppliers deliver catalogs in inconsistent formats, creating SKU mismatches and outdated data, requiring stable PIM processes and automated synchronization.
✈️ Packing, Shipping, & Delivery
Labeling, packing, carrier integrations (including customs declarations), and return workflows must be automated to maintain fulfillment accuracy and SLAs.
💰 Finance & Accounting
Multi-company and multi-currency operations require accurate taxes, valuation, customs declarations, and compliance with local regulatory rules.
🤝 Procurement & Supplier Integration
Slow PO processing and limited forecasting demand EDI/API or AI-OCR automation for real-time supplier communication.
🛒 B2B Customer Experience
Dealers and distributors expect portals with tailored assortments, price lists, and individual discount rules.
🏭 Warehouse Execution & Optimization
High SKU volumes require reliable traceability, optimized picking paths, and fast mobile barcode workflows.
💻 Sales & Omnichannel
PoS, marketplaces, B2B portals, and eCommerce must sync inventory, pricing, and orders with Odoo in real time.
🚚 Multiple Fulfillment Scenarios
Dropship, cross-dock, 3PL, and flows create operational and accounting complexities around ownership, valuation, and Incoterms.
⚡ Performance at Scale
Large catalogs and high order volumes require optimized architecture, caching, and database performance.
📊 Reporting & Business Insights
CxOs need real-time dashboards, AI-driven insights, and alerts to monitor margins, turnover, forecasts, and operational bottlenecks.
Scale Your Wholesale & Retail Business Operations with Odoo ERP.
Request a callHow We Help to Solve Challenges of Wholesalers & Retailers With Odoo:
We deliver Odoo solutions built for operational complexity — optimized for speed, scalability, automation, and long-term maintainability.
Advanced Warehouse & WMS
- Ventor mobile app for barcode-driven operations in Odoo
- Multi-warehouse, multi-location, and multi-step routes
- Batch, cluster, and wave picking
- ABC/XYZ optimization and replenishment strategies
- Cycle counting and inventory accuracy
PIM & Catalog Automation in Odoo
- Automated catalog imports from suppliers
- AI/OCR-based recognition of PDFs/unstructured data
- Attribute and variant management at scale
- Integration with external PIM tools when required
B2B Sales & Dealer Portal
- Customer-specific assortments and pricing
- Fast reordering workflows and product availability
- Role-based access for distributors and partners
Procurement Automation in Odoo
- AI-driven demand forecasting
- Auto-generated POs with supplier recommendations
- EDI/API integrations for confirmations, invoices, and tracking
- Shipment ETA and availability predictions
Omnichannel Retail
- Unified PoS, eCommerce, and marketplace ecosystem
- Real-time stock synchronization
- Promotions, loyalty, returns, and pricing logic
Flexible Fulfillment Scenarios
- Configuration for 3PL, dropship, cross-dock, and mixed fulfillment
- Automated accounting, stock valuation, and ownership tracking
- Landed cost automation
Packing, Shipping, & Logistics
- Carrier integrations (DHL, UPS, FedEx, GLS, etc.)
- Automated label printing and shipment creation
- RMA, warranty, and repair flows
Finance & Accounting
- Multi-company, multi-currency, localized tax rules
- Consolidated reporting
- Accurate margin and cost tracking
Performance Optimization
- Scalable architecture for large catalogs (50k–300k+ SKUs)
- Query and indexing optimization
- Stress-tested high-volume order processing
Transform Your Wholesale & Retail Business With Odoo ERP.
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Why Clients Choose VentorTech
- 🔹 Experts in Complex Distribution Operations: We deliver robust, scalable Odoo systems for multi-warehouse, high-volume, and supply-chain-intensive businesses.
- 🔹 Fast Deployment for Growing Distributors: Smaller wholesalers and retailers launch quickly with our ready-to-use Odoo setups and proven industry apps.
- 🔹 Process Expertise + Strong Engineering: We combine deep wholesale and retail know-how with robust Odoo architecture to build reliable long-term solutions.
- 🔹 Recognized Warehouse & eCommerce Apps: Our industry-trusted Odoo barcode tool and eCommerce connectors ensure accurate stock and fast, reliable sales sync across all channels.
- 🔹 Full In-House Delivery Team: Analysts, PMs, developers, QA, and support engineers ensure consistent quality across each implementation.
- 🔹 Proven Success With Wholesale Brands: 13+ years of results for wholesalers and retailers managing complex inventory and order flows.
Success Stories With Odoo Implementation for Wholesalers and Retailers
ASBISC Enterprises PLC
The leading distributor of information technology products and solutions in EMEA.
Problem: Legacy ERP couldn’t scale, was hard to update, and forced fragmented third-party tools, causing inconsistent data and accounting. Multicompany/multicurrency complexities hurt reconciliation, and reporting.
Solution: Replaced with Odoo; built 10 connectors, reconciliation and inventory aging reports, and custom landed costs/valuation.
Result: Unified platform, scalable growth, replicated template; 5 companies live, 10 more planned for 2026.
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Mobile Source Pty Ltd
World-class wholesaler of mobile phone spare parts and more.
Problem: Outgrown software forced daily overtime, rising errors, and delayed deliveries; hiring added cost and risk.
Solution: Implemented Odoo ERP integrated with Stellatech catalog, giving access to suppliers with real-time prices and delivery times, simplifying procurement.
Result: In 6 months cash flow tripled without new staff; in 12 months matched a 140-employee competitor’s revenue with only 8 employees.
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Inox World Pty Ltd
Wholesale of stainless steel fasteners and hardware.
Problem: Outdated OpenERP 7 plus Excel/OpenCart caused fragmented data and inefficient workflows.
Solution: Migrated to Odoo 18, centralizing orders, invoicing, shipments, catalog, pricing, warehouse, and purchase planning with real-time reporting.
Result: Faster processing, improved visibility, fewer manual errors, and better decisions—raising efficiency and profitability across the business.
Learn MoreStart Your Success Story Today With Odoo ERP.
Talk to us nowWe Support Integrations with:
A typical wholesale or retail company using Odoo usually requires integrations with an eCommerce platform like Shopify, PrestaShop, WooCommerce, local or global marketplaces, carriers and 3PL providers, local accounting and tax software, and hardware for production and inventory management.
We handle most of these integrations through our own modules, connectors, and mobile apps. For everything else, we provide a ready-to-use API.
Testimonials
FAQ
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💰 Is it possible to manage complex B2B pricing rules in Odoo without slowing down the system?
Yes — but not by creating huge pricelists with hundreds of thousands of item-level entries. While Odoo can support large catalogs, SKU-by-SKU pricelist lines quickly degrade performance. Instead of generating a line for each product, using rule-based or formula-based pricelists, category pricing, or margin formulas is recommended.
For very large catalogs, implementing a custom pricing engine or relying on external PIM/ERP data to compute prices dynamically is also recommended. These approaches keep the system fast, maintainable, and scalable for B2B use cases.
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📦 Can Odoo manage a dropshipping business with 500K+ unique products?
Yes. We have implemented Odoo for wholesalers handling 2M+ product variants, and the system can scale reliably when configured correctly. Odoo’s PostgreSQL database can manage billions of records, but high-volume environments require proper infrastructure (connection pooling, read replicas) and ongoing database tuning. Most dropshipping and purchasing flows work out of the box, though large catalogs that often need targeted customization and a well-planned architecture. For B2B eCommerce, a headless storefront connected via API can further reduce backend load and keep performance high.
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🏢 Do you only work with Odoo, or do you also understand wholesale processes at a business level?
Our competence goes far beyond Odoo. We have colleagues with strong wholesale and logistics backgrounds, and we continuously expand this expertise through real projects and advice from industry consultants. This helps us understand how distributors actually operate — not only in terms of system setup, but also in terms of processes, constraints, and decision-making. If necessary, we can be involved at almost any level of your project.
In one project, after analyzing customer geography and order patterns, we suggested a better warehouse location than the one the client had originally planned. The practical data-driven insights that we discover and explore let us design solutions that fit real-world wholesale operations, not just the software side.
Please note that our capabilities and results comprise a premium service that is tailored to each client’s unique situation and should be discussed separately.
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🔄 Is it difficult to synchronize stock across multiple stores, eCommerce sites, and marketplaces in Odoo?
Stock stays synchronized in real time across all your channels: each offline store with its own POS, your eCommerce platform, and the marketplaces you sell through. Odoo also manages smart replenishment between locations using configurable rules based on stock levels and demand.
We additionally automate purchasing: When inventory drops too low, Odoo can create supplier POs automatically, and with AI-based forecasting, the system predicts future demand to keep the right stock at the right place.
Take Control of Large Catalogs, Complex Logistics and High-volume Wholesale Operations with Odoo ERP.
Get a free consultation today or Call us at:
🇺🇸 +1 305 404 28 43
🇪🇺 +48 732 225 396
