How a UAE Auto Parts Retailer Accelerated Growth With Odoo

Elizaveta Meleshkevich

2 days ago

Summary:

A motorsport parts retailer in the UAE started using Odoo 14 with a local implementation consultant. Over time, the company began to scale upward, and it became clear that a more experienced Odoo partner was required to support their growth. They then switched to VentorTech.

This case describes the key operational challenges: multi-warehouse and multi-company management, complex accounting, multi-channel order handling, limited online sales, operational inefficiencies, and how they were solved with Odoo ERP.

In result, the client improved their stock accuracy, automated their accounting and payroll tasks, and built an online store as a new sales channel, all of which boosted sales and brought an advantage over their competitors.

Company name: Deep Performance
Location: UAE
Industry: Motorsports Parts Retailer, Automotive
Company size: 11–50 employees
VentorTech Solutions: Migration from legacy system to Odoo, Project Rescue, Odoo implementation and customization
Goal: Streamline multi-company and multi-warehouse operations, automate accounting and payroll, ensure real-time stock accuracy, support multi-channel sales with seamless POS and eCommerce integration.

“We have become a big company after dealing with wonderful people from VentorTech. We could build a system with the right people who could make my dream true. I celebrate the success of Odoo with the wonderful guys from VentorTech”

Duraid Al Mhana, Deep Performance Owner

This story was presented at Odoo Experience 2025, featuring Darya Zykava, Project Manager at VentorTech, and Duraid Al Mhana, Deep Performance Owner.

You can watch a video presentation here:

About the Customer

Deep Performance is a motorsport parts retailer, established in 2014, with branches in Ras Al Khaimah, Dubai, and Abu Dhabi. The company is well-known across the UAE for selling high-quality motorsport parts and trusted as a supplier for extreme high-performance projects (2000+ hp).

deep performance stores — Photos of Deep Performance offline stores in the UAE

Trucks that are tuned with Deep Performance motorsport parts often take first place in sand drag racing competitions.

What Deep Performance Brought to the Project

When Deep Performance turned to VentorTech, they were using a legacy ERP system. While it offered a classic and familiar interface resembling Google Sheets, it posed several serious challenges for daily operations. The team struggled with manual stock counting, a lack of automation, and frequent errors that persisted even after going live with the system.Recognizing the limitations of their existing ERP, Deep Performance began exploring modern alternatives that could fully meet their growing business needs.

from legacy erp to odoo — *Deep Performance’s legacy ERP used before they moved to Odoo*

Why Odoo?

The company evaluated several ERP systems, but many of them lacked seamless integration with POS and e-commerce platforms, features that were essential for Deep Performance’s operations. Odoo, however, stood out by offering all the necessary integrations, including connectivity with Amazon and various other shipping providers, which were crucial for the company’s business model.

Why VentorTech?

When Deep Performance started using Odoo (version 14), they initially turned to a local partner but unfortunately faced many issues. However, Mr. Duraid Al Mhana did not give up, and he continued searching for the right partner.

Related service: Odoo Project Rescue

“Odoo has the ability 100%, but I have to choose the right developer.”
– Duraid Al Mhana, Deep Performance Owner

VentorTech stood out because of our own suite of developed third-party applications. One of them, DirectPrint, immediately caught Deep Performance’s attention. The company had been struggling with IoT and network connection issues, leading to difficulties in printing invoices without using multiple cables. DirectPrint provided an elegant solution to this problem.

“If the company has this smart application, I have to work with it.”
– Duraid Al Mhana, Deep Performance Owner

With over 13 years of experience in serving international clients, deep Odoo accounting expertise, and end-to-end project support — from analysis and implementation to training and ongoing assistance — VentorTech confidently took on Deep Performance’s project. The team provided the necessary support at every stage, empowering the company to scale effectively.

“If I have to rate VentorTech team from 0 to 10, I would give them a 20.”
— Duraid Al Mhana, Deep Performance Owner

deep performance and ventortech — Mr. Duraid is in our Warsaw office

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Challenges

When we began working with Deep Performance, we encountered a range of challenges that needed to be addressed in order to ensure a successful ERP implementation. Some key issues included:

The complexity of managing multiple warehouses and handling a very large and diverse inventory.

deep performance warehouse — Deep Performance’s warehouse.

Complicated multi-company operations, combined with strict accounting regulations and reconciliation requirements.
High accuracy demands for stock tracking, especially given the company’s significant sales and purchase volumes.
Multi-channel order management, involving various payment methods and delivery integrations, while maintaining customer satisfaction across both online and offline sales channels.
Complex payroll accruals and deductions, governed by stringent UAE accounting rules, internal control policies, and audits.

Operational difficulties for the inventory team in managing the entire process—from product receipt to final customer delivery.

Solution

Taking Deep Performance’s challenges into consideration, we developed and implemented a comprehensive set of solutions.

1. Multi-Company Management

deep performance's stores — Three Deep Performance stores located in different cities.

To address the complexity of managing multiple branches, we…

Configured a multi-company and branch structure within Odoo to ensure clear entity separation and reliable consolidated reporting.
Implemented Intercompany Transaction Automation covering sales, purchases, invoicing, billing, inventory tracking, and journal entries—providing full control over cross-company operations.
Defined strict access rights and role-based permissions with multi-level approval flows to maintain operational security and accountability.
Integrated system validations, user reminders, and automated checkups to minimize human error and maintain data consistency.
Established audit-ready controls to ensure that intercompany processes are transparent, traceable, and compliant with external regulations.

2. Centralized POS System

odoo pos — Centralized Odoo POS system used by Deep Performance.

To improve sales operations and strengthen stock management, we implemented a centralized Odoo-based Point of Sale (POS). This solution delivered several key improvements:

Enhanced stock accuracy through real-time visibility across companies and automatic alerts for any inventory discrepancies.
Improved collaboration between Sales and Inventory by enabling users to check stock availability directly from POS products.
Streamlined purchasing operations with the Replenish function, connecting POS directly to purchase teams and main vendors for faster restocking.
Reduced duplicate efforts by displaying incoming quantities in POS and preventing new replenishment orders when deliveries were already scheduled.
Optimized decision-making with a redesigned product information view and role-based access to vendor data.
Increased checkout flexibility by embedding multiple payment methods, including split payments, giving customers more convenient payment options.

3. UAE-Compliant Accounting and Local Payroll Process

To meet regulatory requirements and ensure financial transparency, we implemented a fully UAE-compliant accounting and payroll solution within Odoo that included:

Unified multi-company financial structure achieved by normalizing the Chart of Accounts and mapping it for both entity-level and consolidated reporting.
VAT compliance ensured through FTA-aligned tax grids, fiscal positions, and automated VAT reports for accurate statutory filing.
Accurate foreign currency operations with automated handling of exchange differences to guarantee correct AED conversion and transparent tracking.
Corporate Tax readiness supported by the UAE Corporate Tax Solution with automated calculations and flexible configurations for allowed and disallowed expenses.
Greater reporting transparency that provides detailed breakdowns of disallowed expenses and clear calculations of taxable amounts.
Payroll compliance achieved by localizing all payroll processes in accordance with UAE labor law, covering leave accruals, deductions, gratuity, and related accounting entries. Now, Deep Performance can be sure that everything is calculated properly.

“The goal was to get everything reconciled and to have the rainbow appear in our system, and VentorTech did it for us.”
– Duraid Al Mhana, Deep Performance Owner

4. Inventory Optimization for Zero-Error Shipping

To enhance logistics efficiency and ensure seamless fulfillment, we implemented a comprehensive Odoo inventory optimization solution designed to achieve zero-error shipping. Key improvements included:

Real-time stock accuracy through synchronized inventory management across all companies and warehouses.
Error-free shipping enabled by automated validation steps and system alerts for mismatched or missing stock.
Optimized replenishment workflows with automated triggers from POS and Sales directly to inventory and purchase teams.
Improved warehouse operations streamlining every stage — from receiving and picking to packing and final delivery.
Enhanced traceability supported by audit-ready stock movements and precise reporting across sales and purchase flows.

5. Odoo-Based Online Store Replacing Phone-Only Sales

To modernize Deep Performance’s sales channels and strengthen their digital presence, we implemented a fully integrated Odoo eCommerce platform, replacing the traditional phone-based order process. The new solution delivered:

A modern, user-friendly online store seamlessly connected with backend operations to replace phone-only sales.

deep performance online store powered by odoo

An integrated auto parts catalog with real-time stock visibility and automatic price synchronization across all sales channels.
Streamlined order management linking online sales directly with Inventory, POS, and Accounting modules for faster fulfillment and unified data flow.
Multiple payment and delivery options that provide customers with a smoother and more flexible shopping experience.
Improved customer engagement through self-service ordering, order tracking, and faster response times.
Mobile app availability on Android and iOS, ensuring accessibility and convenience for customers on the go.

Results:

The implementation of Odoo solutions delivered measurable and impactful results for Deep Performance, including:

No backorders, thanks to the fully integrated warehouse and showroom operations ensuring real-time stock accuracy.
Seamless financial reconciliation with all accounts consistently balanced and aligned across entities.
Successful launch of an Odoo-based online store generating hundreds of online orders per month and significantly expanding digital sales.
Fully automated payroll processes covering salaries, benefits, vacations, bonuses, and overtim — all fully compliant with UAE labor regulations.

As a result, Deep Performance has successfully maintained its position as the #1 motorsport parts retailer in the UAE and is now scaling rapidly into international markets.