Dr. Massing Cosmetics: leaner processes, reliable inventory, and integrated cross-team work in Odoo

Katya Baravikova

2 days ago

Summary:

Dr. Massing Cosmetics, a fast-growing family-owned cosmetics manufacturer from Germany, reached a point where growth itself became the bottleneck. Fragmented systems, unreliable inventory data, and limited warehouse capacity led to overselling, shipping backlogs, and constant pressure on customer service and marketing teams. Scaling the business further without adding headcount simply wasn’t possible with the existing setup.

This case study describes how Dr. Massing rebuilt its operational backbone around Odoo, using VentorTech’s Shopify multi-store connector and the Ventor PRO mobile WMS for picking. By unifying B2C and B2B sales, redesigning warehouse processes, and introducing fast, accurate mobile picking, the company doubled fulfillment capacity, restored inventory trust, and eliminated several costly tools. The result is a scalable, transparent operation where procurement, production, sales, and logistics finally work as one system.

Name: Dr. Massing Cosmetics
Location: Germany
Industry: Manufacturing, Wholesale / Retail: Natural cosmetics
Size: ~30 employees
Sales model: B2C + B2B via Shopify (multiple Shopify stores)
Ventor solutions in focus: VentorTech Shopify connector (multi-store) + the Ventor App for picking (mobile WMS)
Odoo implementation partner: bob (bobco GmbH)

About Dr. Massing Cosmetics

Dr. Massing Cosmetics is a family-owned cosmetics company founded in 2014 in Germany. They manufacture and sell high-quality beauty products that combine advanced ingredients with excellent skin compatibility, primarily serving the German-speaking market.

The business problem

Dr. Massing grew quickly but was blocked by process and system problems that prevented scaling:

Inventory inaccuracy and a fragmented system landscape caused missed revenue and frequent oversells.
Operational capacity limits: incoming orders exceeded shipping capacity, producing backlogs in outbound, lots of WISMO customer inquiries, and forcing Marketing to throttle profitable campaigns.
Lack of systemic support for core processes: procurement, raw-material handling, and production flows were not supported end-to-end by the IT stack.
Multiple tools (Xentral, OneLox, Pulpo WMS, etc.) created complexity, cost and friction across teams.

Objective

Create a single, reliable operational backbone so Dr. Massing can scale without adding headcount: clear order management, inventory truth by location, fast and accurate picking/fulfilment, and integrated procurement → production → sales flows — all visible and controllable in Odoo.

Solution: more than “just” Odoo (connector + mobile WMS as the backbone)

bob led a structured program (5 workstreams) and coordinated a physical redesign of the warehouse. The solution combined Odoo with targeted integrations and VentorTech as the operational glue:

Key elements

Multi-shop Shopify → Odoo integration (VentorTech’s connector)
- Two Shopify stores connected via the Odoo Shopify connector developed by VentorTech (B2C & B2B).
- Orders flow in near real-time; channel identities preserved so each shop’s P&L and fulfillment behaviour are tracked separately.
- Product/variant normalization and canonical SKUs ensure a single product truth across channels.
Mobile WMS / picking with the Ventor app
- Ventor PRO (an Odoo barcode alternative) deployed as the mobile WMS for picking and warehouse operations.
- Picking workflows redesigned for the newly laid-out warehouse and optimized for throughput and accuracy.
Warehouse layout and process redesign
- Warehouse flow and layout rethought and executed with a specialist to eliminate bottlenecks.
- Physical changes + Ventor picking workflows doubled logistics capacity without extra staff or space.
- Thanks to the Ventor app, the same warehouse staff can pick more orders than before. It allowed to deliver all orders faster.
Change management, training & measurement
- Five-workstream rollout with regular workshops, demos and a Day-1 test environment.
- KPIs defined across functions and collected weekly (PDCA) to drive continuous improvement.
- Structured go-live validation on site ~4 weeks before the switch.

Why VentorTech matters here

VentorTech provided two mission-critical capabilities: (1) a robust multi-store Odoo Shopify connector that preserved channel identity and order fidelity, and (2) a mobile WMS (Ventor PRO for picking) that made the new warehouse layout effective in practice. Together those pieces turned Odoo from a ledger into a live operational control plane.

Results: before vs after

Before

Frequent oversells, stock inaccuracies, long shipping backlogs
High volume of WISMO tickets and overloaded CS
Marketing forced to throttle campaigns due to fulfillment risk
Multiple tools driving complexity and cost

After

Inventory & availability: Significant improvement in stock accuracy; availability is location-aware and trusted for sales/promotions.
Fulfillment capacity: Warehouse capacity doubled without adding team or footprint thanks to the new layout + the Ventor picking app.
Operational efficiency: Major simplification — Xentral, OneLox and Pulpo WMS replaced by Odoo + Ventor, saving ~€60k/year in tool costs.
Customer service: Fewer WISMO tickets and faster customer response thanks to clearer status flows and automated follow-ups.
Finance & control: Normalized payments + DATEV exports improved reconciliation and accounting accuracy.
Continuous improvement: Weekly KPIs and PDCA meetings driving ongoing gains.

The VentorTech Shopify Connector and Ventor PRO are designed to help businesses turn Odoo into a single, reliable operational system. The Shopify Connector synchronizes products, orders, customers, and inventory across one or multiple Shopify stores, reducing manual work and preventing stock inconsistencies.

Ventor PRO extends Odoo with a mobile, barcode-driven WMS that supports real-time inventory visibility, accurate picking and packing, and efficient warehouse execution. Together, these solutions help companies scale fulfillment, simplify their system landscape, and keep sales, inventory, and warehouse teams aligned as operations grow.

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